Digital Marketing Specialist
Marketing / Product Jobs
Job description
We are looking for a results-driven Digital Marketing Specialist to boost our online presence, engage our target audience, and enhance lead generation. This role involves leveraging marketing technology, optimizing marketing processes, and collaborating closely with sales teams to improve CRM usage and marketing automation.
Key Responsibilities:
Manage and optimize marketing automation, CRM efforts, and create engaging content.
Develop landing pages, forms, and workflows in HubSpot to improve user experience and conversions.
Design email marketing campaigns to nurture leads and promote products.
Collaborate with sales teams and provide CRM training.
Measure and report key marketing KPIs and manage external partnerships when needed.
Qualifications:
Bachelor's degree in Marketing or related field, or equivalent experience.
2+ years of experience in marketing.
Proficient with marketing automation, CRM, and data analysis.
Strong communication skills and a self-starter mentality with a creative, analytical approach.